The LEGO Enterprise History

The history on the LEGO enterprise begins in 1932 when ever Ole Kirk Christiansen, a Danish father, decided to start up a business trading his timber toys door to door in the town of Billund, Denmark. He known as his start up business « Lego » – a combination of two Danish words and phrases, « leg godt,  » which meant « play well.  »

In 1958, you can actually founder, Godtfred Kristiansen, branded a system intended for coupling the plastic stones that would down the road become often known as LEGO « Automatic Binding Bricks. inches The invention allowed LEGO to create more diverse and complicated toys.

Following that, LEGO expanded its offerings and began to focus on both children. It unveiled a line of « Minifigures » in the mid-1970s that included human figures with posable arms, and in addition marketed rings sets pertaining to young girls.

An additional expansion in 1979 saw the creation of LEGO Space sets, a review of astronaut minifigures, rockets and spaceships, between other well-liked themes. In 1999, the LEGO Group entered the Star Wars market, launching models featuring the X-wing fighter and WRAP Fighter.

Because the company grew, it had to increase it is ability to expose new products quickly and successfully. To this end, it appointed management agent Jorgen Vig Knudstorp.

He helped this company cut down on products on hand and reduce development time. He encouraged the business to build relations with main toy firms, including Concentrate on, Wal-Mart and Toys ‘R’ Us.

He also announced LEGO Concepts, an online community where followers could furnish proposals for new Seglar sets they wanted to check out produced. This allowed LEGO to test the benefit of new thoughts and gain feedback just before committing to them.

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